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Google Launches Retail Search For Ecommerce Websites
A new ecommerce store tool incorporates Google technology into on-site search, allowing customers to find more relevant results.
A new ecommerce solution offers Google-quality search and recommendations on retailers’ digital properties.
Retail Search, a tool designed to give retailers the capabilities of Google’s search engine on their own domains, has been released by Google Cloud.
It is designed to help businesses improve their on-site search and overall shopping experience by utilizing Google’s technologies that understand context and user intent
Online retailers pay a high price for poor user experiences.
According to a survey conducted by The Harris Polls and Google Cloud, bad online experiences cost U.S. retailers $300 billion per year, with 76 percent of consumers reporting that unsuccessful searches caused them to avoid purchasing from retail websites.
Good search experiences, on the other hand, have been shown to correlate with higher purchase conversion, larger orders, and brand loyalty, with 69 percent of customers reporting purchasing additional items after a successful search experience.
Retail Search hopes to address both sides of this issue by reducing search abandonment and increasing sales through better customer experiences.
The importance of intent and context in successful searches cannot be overstated..
Google’s search algorithms are regularly changed to better comprehend user intent and offer relevant results faster as part of its ongoing effort to provide people with better search results. This approach is applied to the shopping experience via Retail Search.
Even from broad inquiries, Google’s state-of-the-art artificial intelligence delivers Retail Search improved query interpretation, resulting in better product search results and recommendations.
Increasing Customer Satisfaction
Retail Search is a fully managed and customized search solution that helps businesses to create shopper-focused search experiences. It aims to make product discovery easier for shoppers while also maximizing business goals for merchants, based on the search engine’s indexing, retrieval, and ranking.
Merchants can fine-tune what customers see by using business rules to diversify product presentations, filter by availability, and add custom tags as needed. This enables them to achieve their objectives in terms of engagement, income, and conversions.