STARZPLAY strengthens regional expansion,
signs distribution deal with Noor Shilan in Iraq
STARZPLAY, ranked consistently among the region’s top 3 subscription video on demand services, today announced its distribution deal with pay TV and cable provider Noor Shilan to provide customers with access to the platform. Noor Shilan is one of the biggest distributors for android set top boxes and television units across the Middle East covering all major cities in Iraq with over 250 retail stores and a strong sub-dealer network.
As part of the agreement, Noor Shilan will provide sports lovers with physical vouchers as an alternative to subscribing via credit card to STARZPLAY’s sports offering, including the Italian League Serie A. The vouchers will be sold across Noor Shilan’s multiple locations within Iraq. The company will sell and/or bundle its services with STARZPLAY Sports
Raghida Abou Fadel, SVP for Business Development & Sales, STARZPLAY, said: “At STARZPLAY, we are committed to providing our audiences with convenient and accessible services. In markets with low credit card penetration, such distribution deals offer subscribers easy access to the platform with no additional bills or monthly payments. We look forward to further expanding in the Iraqi market and offering the best quality content to subscribers.”
Abdulmuttaleb Abdullah, CEO, Noor Shilan, said “We continue to seek different ways to offer better value to our customers and through our latest partnership with STARZPLAY, we can offer customers easy access to a wide variety of sports and entertainment. One of our main priorities is providing our customers with value added pay TV services and we are excited to partner with STARZPLAY, one of the region’s leading video streaming services.”
STARZPLAY Sports is home to premium international and regional tournaments such as Serie A, Coppa Italia, Supercoppa Italiana, Dutch Eredivisie, International Cricket, All Elite Wrestling, PGA Tour, EuroLeague & EuroCup basketball competitions, Queensbury Boxing, any many more sporting leagues.
With thousands of hours of premium content including the best western content, Arabic shows, Turkish favorites, anime, and live sports, STARZPLAY is available in 19 countries across the Middle East, North Africa, and Pakistan for fans to enjoy quality content anytime, anywhere, and from any device.
